During my Luxury Brand Management Masters in Milan and various projects in cooperation with brands like Artemest, BVLGARI and Moncler I developed a strong interest in truly understanding the sometimes bewildering world of luxury.
I believe a unique and coherent brand identity is essential in order to remain relevant and desirable. Therefore a spot-on luxury brand strategy is crucial to express the emotional story behind the brand and to build a strong trust-based connection with the consumer.
Communicating luxury products and experiences in a digital world while staying true to your brand values is a constant challenge. My ultimate motivation is to help companies embrace the fine line between being deeply rooted in their brand's history while staying relevant in the present and the future.
Guiding through the process as an external adviser and liaising with in-house creatives, I help companies to get clear on their strategy and grow their business into an aspirational brand for generations to come.
Key Services
- Brand Analysis
- Brand Strategy, Identity and Naming
- Brand Positioning and Repositioning
- Customer and Trend Research
- Creative Consulting
Click here if you would like to schedule a first discovery call to discuss how we can best work together.
